Branding.

Branding does not only apply to mass distribution strategies. This process which consists in creating a strong, positive perception of a company, its products or services in the customer's mind by combining such elements as logo, design, mission statement, and a consistent theme throughout all marketing communications also concerns the world of life sciences and health. We have developed branding projects for technology platforms, non-profit organizations and endowment funds.

Identity allows any entity to reinforce its positioning within its business ecosystem, it also guarantees the coherence of the messages sent to the different target audiences through dedicated online and offline media.

A company's logo is one of the most complex elements to design. The use of simple graphic cues should sum up the wide complexity of a motto, a scientific background or an ethical positioning.

A good design approach allows to visually enhanced the operational environment of an entity. The choice of colors, graphic forms and fonts are all strategic elements that reinforce its positioning.

Choosing a branding strategy that is consistent with a company's business and development objectives is the key to success.

Case study

As part of its research and medical innovation program on the complications of bone marrow transplants, we developed a branding project with the HTC Project endowment fund to ensure the promotion of their flagship project: NewSpringForMe, a digital support platform for transplant patients

In collaboration with physicians, patients and their caregivers, we helped the HTC Project team choose the platform's brand name, graphic universe and key messages. The objective: to meet the expectations of future users and to encourage sponsors to finance the project.

NewSpringForMe

The HTC Project has initiated and financed the development of NewSpringForMe, a digital solution to support patients throughout the bone marrow transplantation process. Based on specific modules in psychology, nutrition and adapted physical activity, this project brings together a wide range of expertise to help patients better prepare for the bone marrow transplantation as well as for successful social and professional reintegration after the hospitalization period.