Real scientists do not use a twitter account?
Community management allows you to establish privileged contacts with main influencers of your discipline (scientists, research institutes, funding organizations …)
Setting up new accounts on Twitter, LinkedIn and Youtube is the most efficient way to share your news & events with collaborators worldwide (publications, interviews, corporate presentations, prizes and awards, announcement of new equipements and technologies , recruitment …) and to remain connected with the information regarding your field of research (bibliography, congresses, new opportunities for collaborations, prospection of new students for your laboratory …). The maintenance of these channels also helps to increase the number of citations of your publications and thus strenghtens the credibility of your research towards publishers. Finally, social media reinforces the interest of science reporters in the writing of new articles about your discoveries and that of potential funders of your future projects providing them with solid guarantees on your ability to value their investments.
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